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Lawson Premium Sponsor at CIES International Food Safety Conference 2009
Stockholm, Sweden, January 19, 2008 — Lawson Software today announces that it will attend and sponsor the 9th CIES International Food Safety Conference, which will be held on Feb. 4-6, 2009 at the Catalonia Palace of Congresses in Barcelona (Spain). This reflects Lawson’s commitment to the food industry and its large customer base. Lawson has more than 400 food and beverage customers worldwide and aims to provide an integrated supply chain and traceability solution for the industry, from producers to manufacturers to retailers - which can also be described as ‘from field to fork’.
Lawson will provide visitors to CIES with a best practice testimonial by one of its customers, Marine Harvest. Oyvind Oaland, Food Safety & Quality Assurance, and Arnt Mjoen, IT Director, at Marine Harvest will present the company’s integrated global supply chain at a special breakfast session on Friday, Feb. 6. This will help food companies and related organizations to better understand and acknowledge the current challenges of the global food supply chain and how leading companies such as Marine Harvest have managed this to competitive advantage.
“In a recent independent study we found that the average food and beverage company spends in excess of $10M annually in recalls. We participate in the CIES Food Safety conference as it brings together food industry leaders and experts. Lawson wants to meet with them and customers to learn, exchange best practices and understand how to meet the demand for a safer global food supply. Achieving this goal requires a new approach that will promote faster and easier sharing of ingredient and product traceability data across complex global supply chains,” said Vicki Griffith, global marketing director, Food and Beverage at Lawson. “Lawson can help food companies reduce the time needed to conduct a product recall to hours from days, while protecting public health, the company brand and significantly reducing corporate write-offs associated with recalls.”
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